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BEYOND TRADITIONAL CAREER COUNSELING

Guide Your Learners to Their Purpose

Optimize learner success from recruitment to retirement

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See PathwayU in Action!

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National Science Foundation

2019 NSF Award Winner for the Career Compass Challenge

Will it fit our budget?

PathwayU is a completely free career path tool and degree planning software for college students!

Schools invest in an annual site license for unlimited users calculated based on enrollment.

VIEW PRICING & FEATURES
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How is PathwayU different?

  • Purpose Measures & Vocational Intake Questionnaire
  • Predictive Science Connecting Learners to Their Purpose
  • Configure With Your Colors, Your Logo, Your Identity
  • Designated Onboarding and Training Specialist
  • Digital Assets to Help Drive User Adoption
  • See Your Students as They See Themselves
  • A Job Board Embedded with Purpose Scores
  • Highlight Your Majors Within Career Matches
  • Realign Veterans' Purpose to Civilian Life
  • Aggregated Data at Your Fingertips
  • ...and more!
See full list of features
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What about the science?
What about the outcomes?

Patented predictive analytics guiding people to purpose.

  • Have higher GPAs
  • Are more likely to persist in their programs
  • Are less stressed about finding their calling
  • Are able to communicate their career goals
  • Have greater knowledge of fitting career paths
  • Have more confidence in their ability to make career decisions

PathwayU's career path tool and degree planning software is a game changer for your institution and your students. It has measurable positive impacts on retention, student attitudes, and performance.

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Schools Use PathwayU
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Assessments Taken

Where in my school can I use it?

  • Admissions and Recruitment
  • Orientation
  • Advising
  • Career Services
  • Job Placement
  • Alumni Support

Learn more about specific implementation

bring pathwayu to my school
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What are schools saying?

"What I would love to see is that PathwayU is not just that classroom experience and then forgotten after you have that tassel. It is actually something you can bring with you so when you are in the workplace and you are having those difficult conversations, you can reflect back on my PathwayU assessments and think about how I might handle this situation."
Aquinas College
"PathwayU allows my students to find Careers that fit in their interest area and then make sure they care on the correct educational pathway. I feel this assessment truly helps my students know they are on the right pathway to career success. Working with the staff to implement PathwayU has been a pleasure. They are professional, work quickly, and the integration with Handshake was seamless."
Western Kentucky University
"As a university career services coordinator, I am pleased with the excellent addition of PathwayU (powered by jobZology) on our campus. I greatly value the thoroughness of the career assessments as well as the convenience in which our students and employees can access and use these tools. I appreciate the other resources they offer on their website, including using information from the U.S. Department of Labor. Plus, the interface is attractive and easy to use. Finally, the jobZology staff demonstrated incredible customer service even before we were clients, and from day one, they have provided fantastic attention and communication."
Southern Adventist University
"PathwayU has been great to work with. We began onboarding with PathwayU back in January 2020. I can not say enough about their support staff and documentation provided during our onboarding. Their step-by-step process in getting started was great. Any time we have questions, the staff is very quick to get back to us. We introduced PathwayU to students, staff and faculty mid-August during this crazy pandemic. So far the response has been great. Thank you PathwayU team for a great product."
Radford University
"At Saint Mary's College, we use the PathywaU assessment and it is by far one of the best assessments available for students discerning interests, values, personality, and workplace preferences! The reports and language of the assessment speak well to the mission of a liberal arts college. We appreciate the ease of interpretation of assessment results, ability to explore majors and careers aligned with interests, and the job board for finding internships and full-time positions. It is an all-around great resource and I highly recommend PathwayU for other colleges and universities!"
Saint Mary's College
"My team and the professional coaches I work with LOVE PathwayU! We find it to me an excellent mix of psychology, self-understanding, and linking to the kinds of careers that will give our scholars long-term fulfillment. I tell EVERYONE I know about PathwayU."
Trinity Education Foundation
"If we can help individuals find the right fit and they feel that they are successful, that adds to work place success and also a community where all of our gifts are aligned. PathwayU provides students and alumni with confidence in decisions by providing them with knowledge and clarity about who they are and what's important in life."
Aquinas College
"I love the way it moves students from assessment tools (which are refined and shortened) through occupational information and to actual organizations and then jobs in your geographic area. To my knowledge, no other online program does this full-scope process. Also it's very user-friendly and attractive for students - we love it and use it all the time."
Seattle Pacific University
"With the "major mapping" piece, PathwayU is a seamless entry point for students who are searching for a major and/or career path. I like the focus on purpose as well."
Dordt University
"I find that having results of four assessments in one tool is a huge benefit. In the past, if I was working with a student to interpret their scores on one assessment and found that it produced results that weren't resonating with them, the Strong Interest Inventory, for example, the experience was very disappointing for both of us. With PathwayU, there is always at least one piece that inspires conversation and reflection."
Le Moyne College
"PathwayU's ability to connect with our other platforms and websites is very useful and provides information that connects "dots" and encourages reflection and also action on the part of students."
University of Delaware
"PathwayU understands student & career development making it user friendly for career educators to work with students on major & career exploration. Students see meaningful connections/alignment with career paths quickly and the connection to our University programs enhances the relevancy of the tool. We have shared with Academic Advising and plan to roll out even more campus-wide. Thank you!"
Baldwin Wallace University
"That was really cool – I love the job match at the end with the live job search tied to it, brilliant. I would have loved this in my younger years. The best part? The job recommendations are spot on!"
Gary Comer College Prepatory
"Student feedback has been very positive and overall really appreciate the ability to take the assessment and receive their results immediately. In the Career Center, we appreciate the encouragement in the system which provides a framework for starting their exploration while also encouraging a visit to the office if they desire extra assistance in reviewing their results."
University of North Carolina, Charlotte
“PathwayU allows our students, academic advisors, faculty and career services staff to have a very easy adoption of use. Additionally, we were able to feed this information back to other technology systems so that we can track student progress through the tool and begin to use the data provided as part of our predictive analytics work.”
Montgomery County Community College
“PathwayU provides us the ability to offer a very easy to use online platform to augment the career development services we offer. Their unique focus on guiding students by the predictive measures of where they will find joy, purpose and meaning is something very important to us. Living out one’s calling is integral to a sustainable and meaningful life.”
University of the Southwest
"Students tell us that PathwayU offered valuable insights. These results offered new considerations to the way they pursue career pathways."
University of Hawaii at Manoa
"Our Office of Career and Professional Development chose PathwayU because of the research-based evidence of how results of the assessments match certain career paths. I am an industrial-organizational psychologist, and I wanted our students to not only gain self-awareness through highly reliable and valid assessments, but also assessments with a proven history in the field of matching certain profiles based on those assessments to well-fitting careers. PathwayU does that for our students in an easy, user-friendly way."
High Point University
“Previously, we have relied on the Strong Interest Inventory and MBTI for our assessments. While these are great assessment tools, they required a fee from our students along with the time they needed to come down and get an interpretation. PathwayU has gotten rid of those two barriers for our students, and we see a growth in use of assessments because of it. I will also say, PathwayU allows us to look at student data easier so we can better prepare for the conversations that we will have with our students about their results.”
Seattle Pacific University
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What is a Net Promoter Score?

The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customer to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. For B2B SaaS companies, the average NPS score is 40.

PathwayU Net Promoter Score
NPS SCORE: 72.73
Average B2B SaaS Net Promoter Score
NPS SCORE: 40

School Spotlight: Aquinas College

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How easy is it to set up?

We guide you through six simple steps for success. Get started in as little as 24 hours.

Step 1: Kickoff

Step 1: Kickoff

Introduction to teams and explanation of all processes and logistics

Step 2: Configure

Step 2: Configure

jobZology works to configure all specialized features in your tier inclusions with your help

Step 3: Train

Step 3: Train

Your front-line team participates in an hour-long training session on how to use PathwayU

Step 4: Launch

Step 4: Launch

jobZology accelerates your efforts in marketing PathwayU for user engagement

Step 5: Measure

Step 5: Measure

If included, jobZology works with your team to coordinate a student impact study

Step 6: Support

Step 6: Support

jobZology provides ongoing support to all users and staff whenever you need us

What are students saying?

"I think that PathwayU is an excellent source if someone is struggling to understand what they want to study or do with his or her life. It gave me a sense of hope to know that I was on the right path in my life. I would definitely recommend this to my peers."
Macy P.
"I would like to congratulate PathwayU for this incredible tool that can help a lot people who are undecided about their careers. It is important to continue promoting this kind of useful tools in order to help people who do not decide about their future yet."
Josue M.
"I just want to say , PathwayU is very important for our society , and their help is the best way to allow people to know themself."
Charleus R.
"I feel like this is a very useful platform for people who have a lot of trouble with making decisions about their future. It's a good tool to use for those who need a little help with finding what‚Äôs best fit for them. I definitely would recommend the PathwayU platform to my peers, especially those who have the same struggle I did.”
Diana O.
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Have Questions About PathwayU?

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LET'S CONNECT!

NEW! Check out our Purposeful Work Podcast with Dr. Bryan Dik!

ABOUT THE PURPOSEFUL WORK PODCAST

The Purposeful Work Podcast is all about how to create a work-life that leverages your gifts and syncs with what matters most to you in life as a whole. The podcast explores questions about meaning in life; positive impact; the faith/work intersection; getting the most out of your strengths and forging a career that aligns with your sense of calling. Guests include the world’s leading academic scholars on meaning and purpose in work and life; top career counselors, coaches, and career center directors; organizational leaders working hard to create work environments that promote a deep sense of purpose; and everyday people finding ways to embody purposeful work in whatever they do. The host, Bryan Dik, Ph.D., is an award-winning vocational psychologist, professor, and entrepreneur.